Behavior, Needs, and Motivations in a Hotel Environment Essay

Behavior, Needs, and Motivations in a Hotel Environment - Essay ExampleOne of the recent trends in travel is in offering jet-propelled plane accommodations in which the lowest contact possible on the environment is applied to the experience. The following report has identified this potential trend and explores the ways in which the Radisson Edwardian Hotel in Manchester has met the needs of those interested in the topic of green travel and what ways in which it notify further exploit this trend. 2. Process of Market Research in the Hospitality Industry Marketing inquiry in the hospitality industry rat be conducted through a five step unconscious process define the problem and research objectives develop the research plan collect the teaching analyze the information and present the findings (Sudhir 2009, p. 41). Because the topic of this report is on sustainable and green industry trends, the concept of responsible trade will be taken into consideration as it is addressed by Sloan, Chen and Legrand (2006, p. 92) who state that on that point has been a shift away from the traditional methods of research towards a belief in the way in which marketing is produced should take a stakeholder point of view. The nature of the research should be to follow a concept from inception to application in order to assure it has produced an ethically viable result. Andrews (2009, p. 41) states that there are wholeness-third criteria that should be examined in order to justify creating a marketing research program. The research should be focussed on one or a combination of concepts that either define an exploratory topic that sheds scintillation on an issue, a descriptive result which will shed light on a phenomenon, or a casual inquiry that explores a hunch that might be a benefit in the industry. The research that is used for researching the impact of green practices on the satisfaction of a guest at a hotel is through a descriptive methodl in order to describe th e phenomenon of the trend and its impact on travel stays at a hotel. 3. Secondary Research Jenner and Smith (2008, p. 5) define green travel, in what is termed as a simple form, through stating that it involves traveling in such a manner as to do the least amount of harm to the environment. Travel, by its nature of using energy to get from one place to another, most often has a high impact on the environment. The idea is to minimize that impact as much as possible. According to Ching (2010), one of the best ways to create a green travel plan is to participate in a eco-friendly experience, engaging the out of doors with environmentally sustaining practices. However, it is not forever possible to plan a vacation or business trip with camping as the mode of accommodations. The hotel industry has engaged the concept of green practices in order to present themselves as being environmentally friendly. As exampled in Table 1, which is table 6.4 from Yudelson (2008, p. 117), there are a se ries of ways in which green practices will benefit a hotel from a business point of view. As an example, in the get together States, the Hilton Hotel in Vancouver, Washington received certification at the silver level for a modest investment funds in each room which provided ten times that in publicity returns (Yudelson 2008, p. 117). Seemingly small activities can provide a large benefit towards both green accreditation and towards