GAP Marketing Analysis

Executive Summary Gap Incorporated is one of the largest garments retail merchant chains in the world. Specializing in the Statesn fashion, they contain 5 clear-cut brands with thousands of retail stores across the world. Gap has had a long tale of providing trendy American fashion at relatively inexpensive prices. However, Gap has fallen on punishing times in the past decade with lackluster fruits, short designs, and depressed sales. As a result, Gap has lost rough of its prominence and spring in the retail clothing merchandise to other supranational competitors.

It is necessary for Gap to revitalize their product line and fellowship in order to fend discharge competition both(prenominal) domestically in North America and abroad. In upstart years, Gap has begun the process of rejuvenating their high society with saucily product and selling strategies. With this, Gap has started their long journey to bear on few of the luster the Gap brand has lost. Company Background & adenosine monophosphate; narration The Gap, Inc. is a booster cable American accessories and clothing retailer founded in San Francisco in 1969. It was founded by Donald G. Fisher and his wife Doris F. Fisher. The company has five primary brands: the Gap, banana Republic, Old Navy, Piperlime and recently launched Athleta. It has somewhat 3,100 stores and employs more than 150,000 workers worldwide (Gap). The story of The Gap began in the spend of 1969 when Do nald Fischer, along with his wife, Doris, we! nt to buy Levis jeans from a departmental store. Unable to predominate a pair of jeans that would fit him, it led him to believe that the shoot of jeans had outweighed supply. He then setup the store inside a base shop near the San Francisco State University and sold vinyl radical records and Levis jeans. At that time their goal was to make it easier for customers to... If you want to live a full essay, order it on our website: OrderCustomPaper.com

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