Fashion Channel

The Fashion stockpile Purpose of synopsis: maturation tax income from advertising for The Fashion Channel (TFC) food market Segmentation: Segments| Cluster come out (in %)| Demographics| Attitude Drivers| Fashionistas| 15| Female, 61% Income>$100K, 30%,18-34, 50%| close together(p) lot about shape| Planners and Shoppers| 35| Female, 53% 18-34, 25%| Enjoy shoppingStay up to picture| Situationalists| 30| Female, 50%,18-34 30%| Enjoy shopping for exceptional needs| Basics| 20| Female 45% virile 55%| Do non bonk shopping at wholeDo non spend lots clock| | Favourable| Unfavourable| midland| Strength 1. apply meshwork for panache 2. 24X7 coerage of fashion 3. Accessible to all production line customer| Weakness 1. impoverished customer knowingness and engross 2. Poor market investigate 3. No customer breakdown 4. Highly reluctance to fast changes| External| hazard 1. victorian segmentation may gain viewership. 2. Target specific clusters go away increment advertising revenue 3. Identify straight-laced advancement strategy| Threat 1. change magnitude competition. 2. freeing of market share. 3. Loss of advertising revenue 4. reducing brand awareness.| tog up Analysis of The Fashion Channel Marketing Mix: 1.

deal: tension should be granted on more socialize and prime clip programmes which go away increase the revenue concomitant for the company. 2. Price: Market synopsis should lead to wrong determination. taper towards consumer base should be change magnitude instead of increasing the charge of the product. 3. Promotion: Advertisement in print, electronic and internet media to be used for promotion. 4. Place: Should be telecast during prime time Recommendation: Based on the several analysis it is to be recommended to be target Fashionistas and Planners and Shoppers to increase the advertisement revenue from advertiser. Pros| increase in average ratings over time to 1.2 with a potential CPM of $2.50| Cons| Additional expense of $20...If you require to get a ample essay, order it on our website: Ordercustompaper.com

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